Pokémon Go – the fitness phenomenon


Pokémon Go – the fitness phenomenon

Pokémon GO, the augmented reality mobile game from Niantic Inc. and Nintendo, has made many eager Pokémon masters step up their fitness levels.

According to fitness tracker Jawbone UP, users of both their fitness band and Pokémon Go logged a staggering 62.5 percent more steps this weekend, compared to their normal average on weekends.

The mobile app, which has taken the digital world by storm, uses the phone’s GPS and clock to detect your location, making Pokémon "appear" around you (meaning: on your phone screen). All that's left to do is for you to catch them.

The app is a true Trojan horse when it comes to fitness, with Pokestops and Gyms spread around the country, requiring you to walk to. To incubate Pokemon Eggs you also need to physically walk around a certain amount of kilometres.

Since its launch in the US and Australia (and unofficial in the UK), Twitter has been flooded with tales of exhausted gamers with sore legs, who are determined to “catch ‘em all!”

@Jesimein
If you see me in the middle of the ocean tonight, just know I am catching a Lugia. ‪#PokemonGO

@IdeallyDumb
It took eight years, but Michelle Obama finally figured out a way to get our generation in shape. ‪#PokemonGO ‪#PokemonFitness

@Erok_Sway
My legs are actually sore from all the walking I did yesterday playing pokemon go...who needs a gym membership

[email protected]_Phile‪‬
Look, I'm not proud of this, but I did walk 10 kilometers today. #PokemonGO‬





News


Myprotein UK &
Order between now and 25/08/17 and to receive a GOLDEN TICKET in your order which entitles you to an amazing gift 😍 👏[@diegosechi ]
Myprotein UK &
💪 5 MILLION STRONG 💪We're celebrating 5 million customers! Let us know why YOU love Myprotein? 💙
Myprotein UK &
We're celebrating 5 million customers with these delicious Millionaires Protein Bars 😍 Head to Instagram for the recipe 🙌
Myprotein UK &
💪 5 MILLION STRONG 💪We've hit the 5 million customer mark! As a thank you, we're holding a week of events where you could win big 🎉🎉
Myprotein UK &
It's Monday, don't forget to be awesome 👊Myprotein Ambassador @Corinnevans wears the Crossback Vest:
Myprotein UK &
Our Air Sports Bra is designed to deliver much-needed comfort, every workout 🙌👏Shop: 📷: @anja_kager
Myprotein UK &
Meal prep Sundays 🍗Try this delicious one-tray cashew chicken meal prep recipe for 4 day’s worth of tasty lunches:
Myprotein UK &
Sunday session 👊Myprotein Ambassador @mylesleask  wears the Fast-Track Vest:
Myprotein UK &
#breakfastgoals Myprotein Peanut Butter and Sugar-Free Syrups make the perfect toppings for pancakes and proats 👌[fit.javelin13rita]
Myprotein UK &
Ready in seconds our Protein Mug Cake Mix contains 25g of protein per serving 👊Shop: [jenny_healthy_living]
Myprotein UK &
The best project you'll ever work on is you 💪Who's spending their Saturday night at the gym and what are you training? 👊📷: @brockashby
Myprotein UK &
Fit is not a destination, it is a way of life 👌Shop the squat proof Heartbeat leggings: thefashionfitnessfoodie
Myprotein UK &
Beauty Shot 💁Designed to help you maintain hair, skin and nails with zinc, selenium and biotin 👌Shop: sora.jjj
Myprotein UK &
What is dextrose and how can it help improve your performance? 🤔🏋️‍♀️Find out everything you need to know 👊
Myprotein UK &
Happiness is... protein pancakes for breakfast 😍Shop our easy to use Protein Pancake Mix:
Myprotein UK &
Core Slogan Stringer 👊Ready to push you through your toughest workout 👌Shop: 📷: @oscartm4
Myprotein UK &
Skinny Cookie 🍪Satisfy your sweet tooth without derailing your diet with our Skinny Cookies! 🍫🍓Shop: [grazfit]
Myprotein UK &
Say hello to Seamless 👊Shop: [Sarahvictoriafit]
Myprotein UK &
Hard work will always pay off 💪Let us know about your achievements this year 👊
Myprotein UK &
Cholesterol: the good, the bad & how to get rid of it 👊 Read more:
Myprotein UK &
ROOOOT! It's 💯 from @root66 in tonight's England vs West Indies test match. Yes Joe 🙌🏻 #FuellingJoe
Myprotein UK &
Delayed release caffeine 👊A fantastic way of boosting energy without the crash of alternative products 👌Shop:
Myprotein UK &
➕ LOUD ➕A collection that’s made for making statements – in and out of the gym 👊Shop: [Jade Joselyn]
Myprotein UK &
Matcha iced latte 🍵Switch up your morning coffee for this antioxidant infused creamy drink:
Myprotein UK &
The best pancake topping is more pancakes 😍🥞What's everyone having for breakfast today? 🍳🍉📷: [Naturallystefanie]
Myprotein UK &
Nothing beats that new gym wear feeling 😍🙌Stay supported and dry in the Seamless Bra: 📷: @thepaleopeach
Myprotein UK &
Happy Birthday Kev🎉🎉 Can't see you getting a better present than this one! 💪
Myprotein UK &
Top-flight football ⚽The opening weekend:
Myprotein UK &
The Performance Top is designed to keep you cool and comfortable throughout your workouts 💪Shop: [mgfitness24]
Myprotein UK &
Protein Wafers are perfect for anyone looking to increase their daily protein intake 💪Shop: 📷: jonhampshire
Myprotein UK &
If you're not grunting are you even trying? 💪We all know someone.... 😜
Myprotein UK &
Hangover cure, skin saviour, cold remedy? 🤔🤔Discover the little-known health hacks of honey:
Myprotein UK &
Happiness is...... Protein Pancakes for breakfast 😜Myprotein Pancake Mix: 📷: @ntlrbtsv
Myprotein UK &
CROSSBACK 💘Gym wear that looks so good you'll want to wear it in and out of the gym 😍👌Shop: [emily.blackwell_]
Myprotein UK &
Smartshake 👌Complete with detachable compartment to store your powders or capsules 💊🥛Shop: